Demand for cloud videoconferencing grows

Due to the changing nature of the global business landscape and the need for organisations to communicate across different teams, continents and time-zones, videoconferencing is emerging as the ‘go-to’ communication tool in the business world. Whilst video conferencing has been used within the enterprise for many years, more companies are now seeing the true benefits. We’re seeing a major shift from hardware-based videoconferencing to software and service based solutions.

With an increasing number of businesses opting for cost-effective services managed outside their premises, cloud-based videoconferencing has removed barriers to adoption and allowed businesses to experience seamless collaboration, in a way that were previously not possible.

Cloud video conferencing

According to a recent Global Industry Analysts (GIA) report the cloud-based videoconferencing services market could be worth $2.9 billion by 2020. GIA found that the increasing use of video conferencing in the government, healthcare and education sectors will further drive cloud-based videoconferencing services market growth over the next few years.

Here we discuss some factors driving the growth of cloud videoconferencing…

Enterprise Mobility

A recent IDG Connect survey estimates that by the end of this year, the mobile workforce will total 1.3 billion globally – that’s almost a third of the total global workforce. As mobile devices penetrate further into the business space, this trend will push an increasing number of businesses to adopt cloud-based videoconferencing as a means of enabling staff to collaborate anywhere, anytime. Moreover, cloud videoconferencing enhances BYOD practices, a big reason for its popularity.

Remote Workers and Virtual Teams

The dispersed nature of business requires a collaboration solution that allows virtual teams from global locations to meet, collaborate, exchange files, work on documents, and solve problems together as if they were in the same room. Cloud videoconferencing helps remote workers feel they are a part of the team, replicating the benefits of face-to-face communication at a fraction of the cost of in-person meetings.

Cost-Effective Collaboration

Adopting cloud services supports business scalability and reduces operating costs – it’s affordable, predictable, interoperable, flexible, scalable, reliable and secure. With no or reduced infrastructure and hardware to maintain, cloud-based videoconferencing makes video collaboration affordable for businesses of all shapes and sizes.  And with monthly subscription plans and flexible payment models, the ability for organisations to connect with colleagues, partners, suppliers and customers by video is more accessible than ever before.

To learn more about what you should look for in a cloud-based video conferencing service, check out our recent post ‘4 things to consider when investing in a videoconferencing service’.